Our services are aimed at companies, large or small, who require sales leads, appointments and customer related research on a regular basis.
Market Research Our research can help you make decisions about entering new markets and launching new products, as well as providing you with insight into your competitors >>More
Sales Leads and Appointments We can 'beat the bushes', build contacts and refer new prospects to you, either as a leads or booking appointments in your diary. >>More
Surveys and Research We can find out what your customers think of your products, services and your competition, giving you the opportunity to keep ahead of the game. >>More
Direct Mail and Follow-up We can send your direct mail then follow it up to gauge reaction or further promote your events, launches and other marketing initiatives. >>More
Database and List Cleansing If you haven't got data we can provide lists, and if you have databases which are becoming out of date, we can cleanse them. We can also manage complex prospecting campaigns with our contact and pipeline system >>More
|Sales Leads and Appointments top^|
We can take pressure off you
if your job is to generate new business. You might be trying to
make prospecting calls in between appointments, then having to keep
track of who to call back, who you need to send information to or who
might be due for that three month follow-up call. If this sounds
like you, whether Managing Director or New Business Manager, b2B
Marketing can help you
Why should you use us for sales leads and appointments?
We can focus on the sharp end of you sales process while you concentrate on converting leads and appointments into sales. You have the satisfaction of knowing that we are spending a fixed amount of time, possibly each month: generating new business for you.
b2B Marketing has the processes, techniques, and experience to contact several thousand prospects on your behalf. We have experience securing appointments for Senior Salespeople, and Directors with some of the most successful companies in the UK:
|Surveys and Research top^|
By talking to customers and carrying out research for you, we can provide knowledge about your markets, your competitors and give you valuable customer feedback.
Some examples of Surveys and Research are shown below:
|Database and List Cleansing top^|
Accurate data is the lifeblood of any new business drive. We can help target prospects for you, by providing sample databases filtered in different ways to accurately profile the type of customer you are most likely to win new business from. We can select data and refine searches in many ways including: nature of business, turnover, number of employees, sector and location.
Typical services relating to data are shown below:
|Market Research top^|
Whether customers, agents,
distributors or prospective customers, we can provide you with views and
ideas relating to products, services or new ideas.
Perceptions between groups may be different, potentially between you and
your customers. Before starting to develop new products,
services or initiatives, it often pays to check with people outside your
company. The gap between views can make the difference between
success and failure.
We can talk to different groups from an independent and impartial perspective often uncovering views your might find difficult to solicit due to your relationship as a supplier. b2B Marketing can carry out both quantitative and qualitative research, from quality surveys to in-depth research to pinpoint a range of views across a range of parties.
Research into your competitors' customers can help you understand why they buy from them and not you. By us understanding sometimes subtle differences, we can help you bring about changes to win new and regain lost customers.
|Direct Mail and Follow up top^|
We can integrate direct
mail/email campaigns with follow-up. Following up information sent
can make a marked difference to response, especially increasing
attendees at events.
Working closely with you we can control mailing batch sizes and timing. We can then agree with you precisely how many days after sending the mailing to follow-up and what the objective of the call is.
With large direct mail campaigns it is not always possible to follow-up up all communications sent, however by selective follow-up across different groups, we can provide feedback to help you refine your approach. Where practical we recommend a pilot mailing with us providing feedback to you before the main mailing.